In 2019, I had the pleasure to collaborate with Studio Moross and create the new Spice Girls typeface. Studio Moross worked as part of a core creative team lead by Lee Lodge to manage the art direction and design across the screens and stage for the Spice World 2019 UK & Ireland tour.

The new typeface we developed references past iterations of the iconic Spice Girls logo whilst also bringing it into 2019. We wanted to capture the 90s design style but with a modern take. The new typeface was used for the logo, in the show animations, on the official merchandise, and continues to be used on the Spice Girls website and across their social media channels.

During the project, I was involved in the development of the graphic application for the stage design, mic stands, and house flags. Many thanks to Kate Moross for having me on board for this amazing project!

CREATIVE

Creative Director & Producer: Lee Lodge
Choreographer & Stage Director: Paul Roberts
Music Production: David Odlum
Set Design: Jason Sherwood
Art Direction: Kate Moross
Lighting Design: Tim Routledge
Costume Design: Gabriella Slade

PHOTOGRAPHY

Andrew Timms & Luke Dyson

STUDIO MOROSS

Producers: Hazel Falck, Max Badger
Studio Manager: Alice Best
Researcher: Mable Cable
Touring Production: Manager Holly Sandeman

Animation Lead: Tim Marriott

Animation: Rez Alom, TR Bennett, Rory Cahill, Nick Canticus, Therese Detje, Dexter George, Sayeed Islam, Peter Kent, Leio Kirtley, Linus Kraemer, Lara Lee, Andy Needham, Ashley Park, Rose Pilkington, Teresa Tang

Design: Harry Butt, Rachel Noble, Stephanie Fung, Berke Yazicioglu, Marianna Orsho, Christina Poku, Nick Greenbank, Oscar Torrans

Typeface Design: Marianna Orsho


Read more about the project on:

WETRANSFER

IT’S NICE THAT