This poster concept was created for a festival which had a children’s section and workshop called ‘Slon’ as part of its program (‘slon’ means ‘elephant’ in Serbian and Slovenian).

The idea was to use the promotional material to inspire the public to creatively participate in the festival through posters and flyers that included an elephant paper toy or mask cut-out.

ProjectSlon: Childrens' Workshop PosterCategoryGraphic Design, IllustrationYear2010PhotographyNenad Krstić

The elephant characters were designed to give the kids’ section of the festival an identity and visually separate it from the main program. They were stylized in a way that would be recognizable and appeal to young children.

The paper toys and masks would become souvenirs from the event, promoting recycling and more efficient usage of resources.