DC Strategy is Australia’s only all-inclusive franchise firm, with over 30 years of experience – from single unit locations to national and international networks. The company needed a visual identity that was modern yet spoke of its 30 year history, and represented all the different departments – from Legal, Consulting and Recruitment to Brand & Technology and Marketing.
The new visual identity positions the firm as modern but traditional, commited to innovation but true to its roots and history. The logotype utilises custom typography based on typefaces Montserrat and Snag. The geometric letterforms are modern, strong, and legible while the subtle serifs add a traditional touch – a feature reflective of DC Strategy approach; that it’s all in the details. The typography, layouts and compositions are inspired by the idea of a looking through a beautiful book – its tactile qualities, simplicity and accent on the content.
The visual language is also established through the use of a decorative pinstripes and a delicate geometric border, further emphasising elegance and sophistication.
The identity features the work of world-renowned watecolour painter Alvaro Castagnet with beautiful imagery of the cities significant to DC Strategy. His mysterious cityscapes show cities illuminated by light with expressive brushstrokes – capturing the soul of places he paints and luring the viewer into the magic. Alvaro Castagnet is one of the world’s most highly respected watercolor artists. He has been recognized with top international honors for his painting and his art graces the walls of many private and corporate collectors worldwide.
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