Rebranding the UK’s coolest spooky theatrical attraction… on a classic Routemaster bus!

The Ghost Bus Tours is a theatrical sightseeing tour on board a classic 1960s Routemaster bus, showing you the darker side of London, Edinburgh, and York – while providing a piece of comedy horror theatre like no other.

The tour shows visitors sites of murder, torture, and execution, and offers the opportunity to learn about the ghosts of the UK and the grisly skeletons in the cupboards. The perfect way to experience London or Edinburgh, their ghostly tours are designed to entertain and educate while providing a spooky theatrical experience you’ll never forget.

In 2017, I started working on the rebrand and new website – one main ‘generic’ page for visitors outside of the 3 main cities, and three city-specific pages for London, Edinburgh, and York.

A custom typeface was created for the project and the most important historical characters and landmarks in each city were illustrated.


Art Direction, Branding, Illustration, Type Design, Website Design